The usage of the internet has revolutionized the business scenario worldwide. The digital age is dawning on the people and changing the conventional marketing outlook in every possible way. The chief agenda of marketing in this digital age is getting the maximum impression with high reach. Digital marketing plays a crucial role in building and developing brands. It holds on to the brand’s credibility online with an enhanced digital presence that positively impacts the customer reach at large. Starting from the SEO (Search Engine Optimization) and Social Media Marketing to PPC (Pay Per Click) and Content, each Digital Marketing factor is invariably significant in developing a company’s digital presence.
While the industry for Digital Marketing has been rising high for the past decade, the present scenario of COVID 19 has added to its growth in 2020. The global pandemic has irreversibly contributed to the increased usage of Digital Marketing and has created a long-lasting impact. This year has witnessed high surges in the use of Digital Marketing, with small and medium-sized companies opting for various services related to Digital Marketing to enhance the online presence, mostly when life has gone almost virtual in every way.
This blog explores the top Digital Marketing strategies and trends in 2021 based on the in-depth researches that your business can choose over the traditional marketing methods to witness better business development and growth. Let’s check out the trend to help your company to have a head start.
Interactive Content ( Long-term Content )
Interactive Content is one of the most crucial parts of Digital Marketing in recent times as it helps in customer engagement. Content writing should not be limited to websites or blogs but extend out to social media. The content should be interactive and interesting enough to make the customer engaged.
Content like open-ended questions, polls, surveys, contests, and giveaways should be enacted frequently to interact and engage and is an overall beneficial brand strategy. This long tenure of engagement impacts the searches and feed-based algorithms.
SEO ( Search Engine Optimization )
The algorithms of SEO have been continuously upgrading and evolving. SEO has been a leading digital marketing trend for the last few years, and it will be holding its position in the 2021 trends of Digital Marketing. However, the essential factor being, local SEO will be much more constructive and impactful. The Covid19 situation has and will be creating a long-lasting effect on the world of Search Engine Optimization. The local Search Engine Optimization is more influential than the broad SEO and will bear better fruits.
Social Media Marketing
The 2021 trends would witness Social Media Marketing, retaining its importance and get better with enriched user-friendly content and features. With more people digging into the world of Social Media, it is questionable as to how much the social media upticks would be more effective. However, it seems, the emerging insights would prove to be beneficial overall. With the pandemic hitting in, the average usage of Facebook traffic has increased by 27%. At the same time, Instagram usage has risen to 40%. Nonetheless, the urge will low down with the normal life setting in.
Chatbots
Chatbots have been a significant and vital part of Digital Marketing in 2020 and would be so in 2021. It is an artificial intelligence-based instant messaging. Here the sites’ visitors can chat about inquiries and ask simple questions related to the company at any given stipulated time. Hence, it is a powerful tool that offers 24*7 services.
Email Marketing
Email Marketing, despite every trend, has tended to be relatively consistent throughout. Research conducted has shown a 31% increase in the YoY open rates, and conversion rates rose to 22% in the post covid period. It will continue to be a crucial part of the 2021 Digital Marketing strategy.
Influencer Marketing
Influencer Marketing has been on the rise in recent years. 2021 too, would witness its prominence and impact. Influencer marketing involves a well-known personality to provide a brand message to the masses and influence them to opt for a particular brand. People tend to rely more on influencing opinions and views than corporate marketing. Around 585 people have brought a product or opted for a service based on an influence recommendation in the past few months. Influence marketing will reach some billion markets within a few years and not be just limited to trends.
No click searches or Featured snippets
While all these years, SEO’s main objective was to bring high search rankings, but the recent phase has shifted its Search Engine Optimization rankings to zero. The present scenario of 2021 of the Digital Marketing world demands Search Engine optimization visibility to zero position. It is listed in a small box at the top of the Google page and provides few users’ answers. However, it cannot be clicked and therefore called ‘No Click searches or Featured Snippets.
So here are the seven most crucial Digital Marketing Strategies of 2021 that you cannot miss. Go ahead and use these strategies for your business and check out the differences it creates.
Norlox Solutions, a Kolkata-based Digital Marketing, offers Digital services like SEO, content marketing, website development, and graphics designing. The professionals use the best Digital Marketing strategies to bring out the best output and offer complete customer satisfaction.