Are you wondering why these online brands always ask you to leave a review after online sites have revolutionized the way people have been shopping for ages? Each day, with the new local brands arising digitally, it is widening the purchasing options of products and services for the consumers and helping the businesses thrive. Right from the daily requirements of groceries to dresses, and different services like food delivery to interior decoration, whatsoever, everything can be assessed digitally through the websites. As a result, the wide gap between businesses and consumers has been narrowed down by digitalization.
In this Digital era, 90% of the customers check out the online reviews before making any kind of purchase, with about 84% completely trusting whatever the online reviews say. Hence, Online reviews basically can either help a company grow or break company. Positive reviews from the customers who have made any kind of purchase – product or services, from any brands help build the brand credibility and establish a sense of trust among the customers and the probable customers. On the contrary, Negative reviews can create a wariness about the specific brand, thereby leading to a decrease in sales. Therefore, as a matter of fact, reviews can influence a customer’s purchasing decision.
Online reviews and customer feedback are pivotal for building and maintaining the online brand reputation, which is of utmost importance because the customers are entirely digitally dependent. Therefore, the target market gets attracted when the concerned brand, in an attempt to strengthen the foothold, earns a positive online reputation from its customers through reviews.
Let us find out the primary reasons why Online Reviews are so crucial
#Reason 1:
Reviews Drive More Sales:
Online reviews are one of the most significant social proofs. Positive reviews from people who are not known to us make you feel that the purchase will be a good decision. Reviews have a direct impact on revenue generation. Therefore, when we find positive reviews about a brand on an online platform, we tend to trust the people’s feedback. As a result, the sales rate increased.
Not just reviews; even the start ratings can impact the sales. Based on a study conducted by Revoo in 2016, there is a surge of 18% in sales, including high conversion rates, repeated orders, and even bulk orders.
#Reason 2:
Enhances Brand trust:
A steady stream of positive reviews from customers enhances customer trust and builds brand credibility along with it. These online reviews are compelling in developing the company’s online identity and building its reputation. However, while positive reviews attract more sales and increase probable customers, negative reviews repel the customers.
Hence, these online reviews are capable of developing your brand or curtailing its growth as a brand.
#Reason 3:
Increases Visibility and Rank Position:
Successful brands get higher visibility rates. Consumers mostly lookout for a product or service in popular search engines like Google, Bing, and Yahoo. Although they might have different and unique indexing processes, appropriate content and reviews always help any kind of brand to excel. Search engines consider customer feedback and reviews to be an essential factor for ranking positions. It is solely because these reviews are considered to be User Generated Content(UGC). Therefore, reviews by your customer will be considered by Google as the most reliable means. Then this data is collected by Google for matching with the customer queries. The more people speak about it online, the greater the customers’ feedback and the more organic ranking.
#Reason 4:
Increases Brand Credibility:
Customer reviews enable your brand to get positioned in higher ranks of the search results. It builds the brand, establishes its identity, and conveys the trust signals to the search engines. Google is one of the leading search engines for advocating the user experience. As a result, it enhances the chances of acquiring leads and increases the conversion rate.
The four and five stars rating aid the brand authenticity and augment customer trust. A brand having four or five-star ratings tends to appeal to the customers more and aids in their decision to make the purchase. The latest reviews impact more than the old ones. The probable customers of your brand might be following your online reputation and reviews. Hence, make sure to be active with the online reputation strategy.
#Reason 5:
Fuels Decision Making:
By now, You are well aware that Online reviews are not just some random customer feedback but an essential tool to drive sales and increase the customer base. One of the foremost reasons why online reviews are your sole concern is their ability to influence and impact your customer’s decision-making and the course of action following it. As per studies, at the moment, almost two-thirds of the customers ensure to check out the online reviews about a particular brand before investing in any of its products or services. Build up your online reputation with authentic customer reviews and feedback, thereby presenting the probable customers the perfect place to opt for their requirements. Make sure to receive friendly and genuine reviews with an open mind, encouraging the pros and cons of building the brand image. It indeed works better!
Conclusion:
Marketing your brand is essential. But, the procedure you implement to help in the process is even more crucial. Brand reviews from the customers are a fantastic way to escalate your brand image and identity. This particular strategy proves to be creating an embellishing impact. Encourage your customers to speak well of your brand to attract probable customers and market your brand. In addition, it would boost the business acquisition by enhancing the brand visibility online.